Hussein Freijeh is Vice President of Snap Inc. in the Middle East and General Manager for the region, where he leads the company’s business strategy and operations across key MENA markets. He brings over 15 years of experience in digital media and advertising, having previously held leadership positions at Yahoo! and Maktoob, where he was instrumental in building out commercial operations across the Arab world.
At Snap, Freijeh has championed creator engagement, innovation in augmented reality, and the localisation of global tech platforms for regional audiences. He is recognised as a leading voice in the MENA digital economy, with a deep understanding of youth behavior, mobile-first content, and the business of social media at scale.