Mohamed Bouarib brings over 15 years of experience across Snap Inc., LVMH, and L’Oréal, in addition to roles in entrepreneurship and startups across MENA, Europe, and East Asia. He is known for his results-driven approach at the intersection of consumer insight, strategy, and innovation.
Specialising in product development, transformative technologies, and growth acceleration, Mohamed focuses on generating new revenue streams and strengthening brand presence. He currently leads augmented reality innovation at Snap, aiming to transform industries and open new growth pathways across the MENA region.